May 30, 2020
Erin Bury knows how to build companies. She is an entrepreneur, speaker, startup advisor, and former technology journalist, and is the co-founder and CEO at Willful, an online estate planning platform that makes it easy for Canadians to create a will in less than 20 minutes.
Our conversation gets personal as Erin and I discuss entrepreneurship and managing money with our spouses. She also shares and her childhood experiences with money that have shaped who she is today. And of course, we discuss wills - why you need one and how it's never been easier to create one.
At Willful, Erin is responsible for driving the company’s mission to make it easier for Canadians to prepare for and deal with death in a digital age. Erin is a frequent speaker with Speakers’ Spotlight, and has appeared in publications including The New York Times, Forbes, and CNN. She is a board member at Save the Children Canada, and a member of the #Tech4SickKids advisory council for SickKids. She was named one of Marketing Magazine's top 30 Under 30 marketers, and her claim to fame is being retweeted by Oprah - twice.
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